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What Is Banner Advertising? Formats and Sizes Explained
A banner ad sizes guide to the IAB standard formats, when each one performs best, and how to pick sizes for your site or campaign.
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A banner ad sizes guide to the IAB standard formats, when each one performs best, and how to pick sizes for your site or campaign.
Read article
Push advertising sends ad content as browser or app notifications; here's what it is, how it works, and where it fits your ad mix.
A practical, step-by-step walkthrough on how to set up conversion tracking for ad campaigns, from picking a method to verifying the data.
What is in-page push advertising? A format that mimics push notifications inside a webpage, with no opt-in or subscription required.
Learn how to A/B test ad creatives step by step, from isolating one variable to reading results with real statistical significance.
A practical process for finding the best ad format for your website, balancing revenue, viewability, and user experience.
Ad spy tools show you competitors' live ads and landing pages — here's what they are, how they work, and when they're worth the subscription.
Learn how to build a pre-lander step by step, from angle and design to tracking and compliance, so more of your traffic converts on the offer page.
How ad networks detect fraud, and the practical steps publishers and advertisers can take to catch invalid traffic before it drains a budget.
What is postback tracking? How server-to-server postbacks confirm ad conversions accurately, without relying on browser cookies.
Learn the signs of bot traffic in ad campaigns — from suspicious CTR to server-side clues — and how to tell real visitors from automated ones.
Ad network vs ad exchange for publishers: how each works, who fits each model, and how to decide based on your traffic and team.
A practical ad creative testing guide covering what to test, how to run a valid experiment, and how to read the results correctly.
iGaming, finance, and e-commerce verticals convert differently — a practical comparison of costs, trade-offs, and how to pick the right one.
A scaling ad spend example walking through how a campaign moved from $50 to $500 a day without breaking its cost per acquisition.
What is ad fraud? Learn how bots and click farms fake ad traffic, the main fraud types, and practical ways to detect and prevent it.
Landing pages traffic arbitrage basics: how the page between click and offer decides whether bought traffic turns a profit.
Publishers get paid via revenue-share or CPM deals, settled by wire, PayPal, or ACH on a NET-30 to NET-60 cycle once they clear a minimum payout threshold.
An ad creative fatigue example: how one publisher's CTR decline traced to stale creative, and the rotation fix that recovered it.