How Ad Networks Detect Fraudulent Traffic
How ad networks detect fraud, and the practical steps publishers and advertisers can take to catch invalid traffic before it drains a budget.
How ad networks detect fraud, and the practical steps publishers and advertisers can take to catch invalid traffic before it drains a budget.
Learn the signs of bot traffic in ad campaigns — from suspicious CTR to server-side clues — and how to tell real visitors from automated ones.
What is ad fraud? Learn how bots and click farms fake ad traffic, the main fraud types, and practical ways to detect and prevent it.